Rovero Systems expands to the GCC Region with a new office in the United Arab Emirates

Rovero Systems has experienced steady growth over the past few years, making significant strides in the United States of America. We are now proud to announce the opening of our new regional office in the United Arab Emirates, aimed at serving the GCC countries more effectively.

Auteur: Jacco van Delden

To lead this exciting new chapter, we are pleased to welcome Michael Morgan to our team, who is also active in the Middle East region for Artechno Growsystems, an engineering & technical design company specializing in turnkey automated vertical farming systems and deep flow technique hybrid solutions. 

With over 30 years of experience living and working in the Middle East, Michael brings a wealth of expertise in management, sales, and business development across the Construction, HVAC, Agriculture, and Horticulture sectors. Fluent in Dutch, German, English, and French, with a working knowledge of Arabic, he has built an exceptional network throughout the region.

Michael is a self-starting, confident, and adaptable professional who leads with integrity, quality, and a strong commitment to service. His proactive mindset, strategic approach, and ability to adapt quickly to new situations make him an asset to our team. He actively listens, values teamwork, and brings deep insight into customer needs and market dynamics.

Together with a dedicated team, Michael will drive the growth of Rovero Systems in the region, focusing on key product lines such as the Roll-Air, high-tech polyhouses, innovative fruit covers, and our unique self-ventilating polyfoil. These solutions are designed to meet the evolving needs of customers in the Gulf region by combining advanced technology with practical efficiency.

We look forward to this new venture and are confident that our presence in the Middle East will enhance our ability to serve customers in the GCC with excellence.